Saturday, June 19, 2010

Music in Second Life

Second Life does provide plenty of opporutnities for musicians to gain a following, allbeit somewhat small..but then you get to get this audience sitting in front of your computer, in the comfort of your own home or studio if you wish.

I decided to venture out today, and wander around and listen to various musicians, take some pictures and review the music scene in education from an educators perspective. Is there a chance that college level music programs can use Second Life as a learning opportunity for students?

It's 8 am (SLT) and I am sitting in the comfort of my living room when I log in to go on this venture. I find that musician Russell Eponym is playing at the Drunken Dow in Second Life. Russell plays regularly at the Drunken Dow at this time every Saturday morning. He has a soothing voice and focuses on folk songs. Based upon a review of his calendar you can see that this talented singer is actively involved in bringing his music to an audience in Second Life.

According to his real life bio he is:

Russell Taylor Ashby
Quintessentially British living in North Wales
- musician/singer/songwriter
- artist
- writer
- teacher
For free downloads go to: http://www.thesixtyone.com/ukcowboysinger
For photos go to:
http://www.flickr.com/photos/25411664@N02/


While these events are held virtually it is important to remember that these events are experiential can be experienced as if they are real, and quite enjoyable.

It is hard to judge how much these artists make in Second Life. If 10 people are there and they each tip around 100L the artist gets 1000L for that performance which lasts an hour. 1000L is a little less than $4.00 (USD), if they also charge a fee to the venue to perform they may get anywhere from 3000L - ..well I suppose up to what the venue is willing to pay.


I could listen to the amazing russell Eponym all day, his music, his story, and his voice are amazing.




Musicians in Second Life are more than happy to promote and sing for fundraisers. Today I attended a fund raiser for Virtual Helping Hands Helen Keller Day celebration in Second Life at Club Accessible. This morning Jordan Reyne was playing..and I found her to be amazing artist.


As a visitor to Second Life you should be impressed by the level of fundraising that occurs across the grid, the willingness of talented musicians to give of their time to support these efforts, as well as the level of talent involved.








By 9:46 am I was wandering over to Avillon Mist to listen to Shannon Oherlihy, in my opinion, one of the best singers in Second Life. Her voice evokes memories of Joan Baez or Judy Collins.

I then wandered over to Guthries in Second Life to listen to davecorbett Darwin. He has this wonderfully gravelly voice that really resonates with the blues lover.

Second Life Musicians have a variety of ways to promote themselves. The venue owner who books an artist who has a good following really has a gem as these people come with the artist to visit your sim and perhaps even tip your venue. If you have shops on your sim perhaps they will shop for some virtual goods.

Below is a picture of Guthries which shows how signs, group joiners and other boards are used to get tips and have people join your group so they return to your venue:





I next found Remy Farman at Club Falling Water's Back Up Club. I found his web tab and reviewed his schedule of events. As you can see his event run through the morning, 10 am SLT and 12 PM SLT. Remy like Russell is also from Wales according to his bio.



One of my favorites is the superb singer, Tone Uriza in Second Life. He is pure blues singer and is simply amazing. His Second Life information is also on this website. I see that Tone only has a couple of shows lined up in Second Life, I hope this doesn't mean he is backing off on his events in SL.

This is what I am finding, that at this time of the day most of the artists are from the UK or other countries. This is a wonderful thing, Second Life is truly a 24 / 7 venue for events, to see and hear artists from all over the world, and to be entertained at all times of the day or night.


Second Life provides a means of communication via instant messaging, groups, notecards, and the guides associated with Second Life. In addition to this many artists make use of websites, Livestreaming and Ustreaming.

What can students gain from this? A way of gaining an audience, getting feedback on their singing, and a motivation to practice. They can also link up with other artists all over the world. In addition they can also learn a little about entrepreneurship through promoting themselves and/or their own venues.

Of course I can't close this out without mentioning one of my favorite venues in Caledon..that of the Empress of the Aethers on Thistle Hill. I have watched this from the start and there are exciting things going on there as Mr. Plutonian slow grows the following of this fine venue for musicians. These musicians include Mrmulti Writer, Shannon Oherlihy, Geos Copperfield, Strum Diesel, and DJ Lucien Brentano. If you are looking for a venue drop Andy Riverstone, manager, a note or one to Onyx Plutonian, owner, to get the details on scheduling your event there.



The interior of the beautiful Empress of the Aethers:




Another shot of the stage:




I include Empress of the Aethers here not only because it is owned by a friend but because it is also one of the most aesthetically pleasing venues I have visited, musicians and the audience all seem to love it. This is a key point if your venue is hard to find, if you don't promote your event using the events feature of Second Life, subscribo matics, groups,etc you just aren't going to have a good draw to your events..and a good audience means good tips.

Have a successful venue for music in Second Life just takes persistence. I have heard a rule of thumb that establishing a small business in real life may take a year or longer, it may take at least that long in Second Life if not longer.